This issue is too complex to truly get a handle on. While I agree that activism in itself is not the solution, I also disagree with your implied position that it's useless. We NEED to pay attention to this, and "Business As Usual" is DEFINITELY not the way.
Climate and science deniers are ignorant and comfortably unaware. When 90 plus percent of scientists agree that there is global warming and that we are heading for a crisis and we should rethink BAU.
Interestingly, I have read other statistics that food production has a much bigger climate and environmental impact than all forms of transportation combined. Livestock production uses far more energy/resources, and creates far more environmental impact than plant-based foods. I think one of the best courses of action to save our planet is to campaign for a cultural shift from the "Standard" American and European diets to more plant-based unprocessed (or minimally processed) foods that are grown locally (food transport is another impact). Those decisions would require a grass-roots effort combined with government backed ad campaigns (e.g. anti-smoking for example).
See the following:
Environmental impact of animal products
According to
Cornell University scientists: the US could feed 800 million people with grain that livestock eat.
Pimentel, David; Pimentel, Marcia (September 2003).
"Sustainability of meat-based and plant-based diets and the environment".
American Journal of Clinical Nutrition.
78 (3): 660S–663S
. Retrieved 17 July 2015.
To produce 1 pound of feedlot beef requires about 2,400 gallons of water and 7 pounds of grain (42). Considering that the average American consumes 97 pounds of beef (and 273 pounds of meat in all) each year, even modest reductions in meat consumption in such a culture would substantially reduce the burden on our natural resources.
Horrigan, Leo; Lawrence, Robert S; Walker, Polly (May 2002).
"How Sustainable Agriculture Can Address the Environmental and Human Health Harms of Industrial Agriculture".
Environmental Health Perspectives.
110 (5): 445–456.
doi:
10.1289/ehp.02110445.
PMC 1240832.
PMID 12003747.
Another agricultural effect is on land degradation. Cattle are a known cause for
soil erosion through trampling of the ground and
overgrazing.
[21] Much of the world's crops are used to feed animals.
[13] With 30 percent of the earth's land devoted to raising livestock,
[22] a major cutback is needed to keep up with growing population. Demand for meat is expected to double by 2050.
Sustainability Pathways: Sustainability and livestock".
www.fao.org. Retrieved 2017-04-
Animal production has a large impact on water pollution and usage. According to the Water Education Foundation, it takes 2,464 gallons of water to produce one pound of beef in California, whereas it takes only 25 gallons of water to produce one pound of wheat.
admin (2007-04-04).
"The Environmental Impact of a Meat-Based Diet". Vegetarian Times
. Retrieved 2017-04-03.
Livestock in the United States produces 2.7 trillion pounds of manure each year, which is ten times more than what is produced by the entire U.S. population. There are issues with how animal waste is disposed, as some is used as fertilizer while some farmers create manure lagoons which store millions of gallons of animal waste which is extremely unsafe and detrimental to the environment.
admin (2007-04-04).
"The Environmental Impact of a Meat-Based Diet". Vegetarian Times
. Retrieved 2017-04-03.
A 2018 report in
Nature found that a significant reduction in meat consumption is necessary to mitigate climate change, especially as the population rises to a projected 10 billion in the coming decades.
[34]
Achenbach, Joel (October 10, 2018).
"Earth's population is skyrocketing. How do you feed 10 billion people sustainably?".
The Washington Post. Retrieved October 16, 2017.
According to a 2019 report in
The Lancet, global meat consumption needs be reduced by 50 percent to mitigate for climate change.
Gibbens, Sarah (January 16, 2019).
"Eating meat has 'dire' consequences for the planet, says report".
National Geographic. Retrieved January 21, 2019.