The Golden Gate Yacht Club is the affiliate for Oracle TeamUSA. I never saw any significant grass roots enthusiasm for this next-generation sailboat racing in the US. Instead I heard lots of sailors grousing about the break with AC "tradition" and the lack of similarity with their own boat. The Bay-area media and local wags were falling over themselves in declaring AC 34 a flop even before the Louis Vuitton finished up. The Giants were getting more press.. These fast cats have the potential to bring sailboat racing to the ADD sports viewing public and if Ellison had to go to Bermuda to find a happy, receptive host venue, what does that say about US sail racing?
When you think about it, how many avenues of sports "racing", other than a few forms of auto racing, really attract much attention at all? "We" (the collective sports audience) only watch racing of various forms (track, swimming, speed skating, ski racing) during the Olympics and hardly anybody can name any of the principal athletes. Occasionally there is a decent audience for Tour de France, but generally, nobody really watches racing of any form, except for NASCAR. You can make the argument that NASCAR really touches the root of our culture more so than any other sport that features competition among individuals. You can't really characterize the sports viewing public as ADD, when sports viewing is overwhelmingly traditional in its support of mainstream team sports, i.e. football, baseball, basketball, and to a lesser extent, hockey. That's where the loyalty overwhelmingly resides.
Let's face it, 'racing' is typically only enjoyed on a spectator level by people who participate or used to participate. I don't think there was ever anything "traditional" about AC racing. It has evolved over the years just like it always has. People my age may think that the 12-meter class is traditional, but it wasn't when they raced on J-class yachts before that. I think the large cats on foils at super speed is great; however, I'm not crazy about the match racing format. But maybe that's just me.
I'm probably like most sailors in that given the choice between sailing on a fine afternoon, or sitting in front of the TV watching sailboat racing, guess which activity wins hands down every single time? Like most of us whom enjoy active participation, I'm a participant, not a spectator. I never catch more than a glimpse of just about any sporting event, even though I always have an interest in learning the results. It has always been the same way with ski racing for me. Maybe that's my form of ADD. If I have something else to do - like choosing between actually skiing, or staying inside to watch a ski race, I can't sit still and watch the sporting event. Heck, if I have a home improvement project or a boat project that is pressing, even that will keep me away from the television or even the arena.
I guess my summary is that there are team sports which are a perfect fit for spectators, but individual sports are generally only followed closely (but not necessarily watched), by participants, not spectators ... and us participants are much fewer in numbers.