Or do they just have one helluva marketing and promotion division? I just got an email from West Marine with the subject "Yeti, Better-than-ever". I was at the Hospice center last night and even saw Yeti there for some of their cold storage.
Everyone seems to carry Yeti mugs, bags etc. Even Yeti shirts. Is it the cool thing now (no pun intended) or will if fade out if/when people decide it's just overpriced hype.
Everyone seems to carry Yeti mugs, bags etc. Even Yeti shirts. Is it the cool thing now (no pun intended) or will if fade out if/when people decide it's just overpriced hype.