I get your point, but you suggest that a non-sailor cannot direct an excellent sailing education business with a meaningful curriculum. That simply has no basis in reality other than your opinion.
Actually that is not my point. My point is that a conflict of interest is present in the ASA business/certification model.
ASA develops the standards.
ASA provides the certificate.
ASA trains the instructors.
So far, it is essentially the same as the US Sailing model and the old Red Cross program.
ASA sells the right to be called an ASA school.
ASA schools sell certification programs to make money, that's their business.
ASA profits from happy students who earn certifications.
ASA markets the certifications as something useful and valuable for sailors.
ASA evaluates the success of their own program; this is where the conflict starts.
Suppose ASA conducts an evaluation of their programs and finds decreasing numbers of people are passing certification tests. If students are failing, fewer students will recommend their courses, leading to a declining enrollment leading to declining profits. So, they have to do something or go out of business.
The reason for student failure can be broadly grouped into 3 areas, poor students, inadequate instruction, the standards are too stringent, or some combination of all these factors. ASA has little control over the students that enroll in the class and they would not want to increase their admission standards because that would reduce the pool of paying customers. That leaves one of two choices, improve instruction by modifying the materials and/or training the instructors or changing/lowering the standards. Which one is going to lead to greater profits with the least effort and expense?
ASA controls the certification standards, the instruction methods, and the evaluation measures and it profits from selling the certificates. There is no independent evaluation of any component, this presents a conflict of interest. There is no accountability except to the bottom line. And profit is a strong motivator to take the cheapest and easiest way to deal with any problems. This, by the way, is not just an issue with ASA and sailing schools, it is a significant issue in world of post-secondary for profit colleges and trade schools. It is also an issue with for profit charter schools. But those are topics for another forum.
Andrew, you and I both have certifications/licenses that allow us to earn a living. We don't get to tell NY what the certification standards are, we have to be accountable to state for meeting the initial and ongoing requirements to maintain our certifications/licenses. There was a time in my career where I had degrees and training equivalent to an MSW, however, I couldn't get a license because I didn't meet the LCSW standards. If I could, I would have changed the standards and in doing so would have made more money and had better benefits.
Therein lies the other point I've been trying to make, in order for certifications to have meaning and value, the certifications need to have some external validation that is independent of the training program that issued the certificate.
A judge once told me, "It is always best to avoid the appearance of impropriety." I am not making any assertions about ASA's actual practices or the value of their instruction, however, I don't think they have meet the standard of avoiding the appearance of impropriety.