First of all, the European market is much stronger than the U.S. market when it comes to new boat sales. That is why J/Boats and others are successful over all because they make boats over seas and sell them there as well. J/Boats and any new boat are not enjoying the same sales in the United States. J/Boats also does well elsewhere, like Australia, New Zealand and even in Russia they are selling their products. New boats are expensive anywhere. I guess people have deeper pockets generally speaking in Europe, or they choose to spend their money on boats. Sometimes you will find government incentives to also buy boats - especially sail, like in Canada and that helps the consumer. If you go to big boat shows, like Annapolis, you will see a huge presence of European boat companies. I've been going to the Annapolis Boat Show since the 70's and in the heyday of sailing, you would see many more boats mostly from the U.S. Not so now. Even the big players in the U.S. don't display their whole line up of boats anymore. Too expensive, sails are not there and while things are getting better every year, they are not like it used to be. Of course there are people who can afford anything and they buy what they want. And, there are a few markets where things are better than most other locations. The north east would be one of them, the left coast another and even Chicago has enjoyed some sales because they are all bigger markets with more slip availability, etc. But, America is not like Europe right now. Then you can talk about boat designs and their comparisons. One design race boats sell to people who live in areas where that sport is popular and that is usually close to larger metropolitan areas. For racers, one design is fun and it weeds out some of the problems of handicap racing. Everyone is racing the same boat, with the same sails, same equipment, same rules and believe it or not, that keeps the cost, relatively speaking, down in comparison to handicap racing where you can spend lots of money on sails and gear that seems to have no boundaries. Like the guy with the most money wins. Unfortunately boating is getting expensive again. Too expensive. Yachting, back in the early days of wooden vessels were a rich man's sport. To be brief, it was the likes of Everette Pearson and his Pearson Triton 28, one of the first successful, fiberglass boats with off shore quality and family affordability, who got sailing into the hands of the common man. He put one in the NY Boat Show and sold a great deal more than he thought he'd sell and so then he had to build a bunch of boats. Others followed and boats started popping up all over the U.S. because they were affordable. Now it is getting to the point where new boats are getting out of reach for many - and of course a place to put them and the costs associated with them doesn't help. That is why the used market is much stronger in the U.S. than the new market. But, it all starts with our economy, which has improved in the last 8 years a great deal, but it is not like Europe and it is not like the 70's. There are a lot of sailors who have no desire to race a J/Boat, but rather want a cruising boat and many who don't care if they don't sail all that well. There is a lot of brand identity that has existed with boaters. J/Boat owners, it has been proven, have mostly worked their way up the J/Boat line. At one time O'Day Yachts was the most popular production boat in the U.S. and they had boats to learn on from small day sailors up along a thread of boats into the 40-foot range to accommodate their customers with their brand from small to large. There are many people who do that with the Hunter line. Their first boat is a Hunter and they like it and buy another and maybe another. Brand identification works. Some people will venture out of that box and try another boat and find that when they get in a boat that sails differently and like it and then jump ship to another brand. Or their priorities change. Perhaps they get exposed to the racing scene and have fun with it and want to join. Or the other way - they get their taste of cruising and get out of the racing game. And some stick with both. Boat selection and comparisons is another topic. There's something for everyone, if you can afford it.