A recent discussion talked about the severe curtailing of the WM price matching policy. I called WM earlier this week to order an item not on their website and when I mentioned it to the person I spoke with, she volunteered that not only are they curbing their price match policy, but they are raising prices across the board. As part of my current refit I have had a number of items in a shopping cart to avoid looking them up repeatedly, and when I looked at my cart I realized almost every item has gone up in price, not insignificantly. One example is Samson 3/8" MLX, which went up 13% since I put it in my cart three weeks ago. I understand that sailboaters aren't the big market for them but 50% of my local store's floor space is devoted to water toys and clothes, the sail related items in the store account for less than 5% of their inventory. I have been happy to shop their website and have it delivered to the store but with the price increases and no price match (no other stores within 50 miles) most of my business will go elsewhere. Not sure how this helps their bottom line but I hope next year's CEO will have a more customer friendly view.