Hello,
Recently joined the forum, hopefully to be a resource for some of you. I think I should have a signature when I post this which explains my connection to Profurl.
That is definitely a Profurl Basic model. You can find technical information here.
https://www.profurl.com/images/info_pages/basic-43.pdf.
As that does look like halyard wrap there are a couple of other potential issues. The top connector is either the wrong one or part of it has blown off the top due to over-hoisting the halyard. The top connector should have a slot for a stop washer which you will find referenced on page 9 of that document. With the extrusions as short as they are on your stay there is potential for the swivel to be hoisted higher than the extrusion which would have the swivel on the stay.
On the other end of the spectrum, if your jib hoist is well below (feet) the halyard sheave you will want a pennant between the head of the sail and swivel which will reduce the chance of halyard wrap. Getting the swivel closer up to the sheave will often change the halyard angle to the stay, will actually allow the wrap-stop to engage and do its job and will give the halyard less exposed length, limiting its ability to make it around your extrusions or stay. If you happen to have a picture of the top of the stay with the sail up that will help. Sometimes you can tell where the swivel lives based on wear on the extrusions.
Despite the Profurl systems having a wrap-stop some configurations will do well to have a halyard deflector installed on the mast face so the halyard approaches the swivel at a wider angle to the stay. This is often the end all, be all solution to halyard wrap issues.
Hope this is of help. No idea how often I will be on these forums but I think I am set up to get an email if someone reached out.
Thanks.
Mark