Beneteau & Seascape

agprice22

agprice22

.
Aug 3, 2012
2,542
Performance Cruising Telstar 28 302 Watkins Glen
Interesting. This gives Bene a line of smaller, trailerable racer/cruisers. I wonder how and where they will be marketed. I would love to sail that 27.
 
JRT

JRT

.
Feb 14, 2017
2,059
Catalina 310 211 Lake Guntersville, AL
agprice22 said:
Interesting. This gives Bene a line of smaller, trailerable racer/cruisers. I wonder how and where they will be marketed. I would love to sail that 27.
Click to expand
Ya, you need that 27... I'll give your Telstar a good home!
 
Jackdaw

Jackdaw

.
Nov 8, 2010
11,386
Beneteau First 36.7 & 260 Minneapolis MN & Bayfield WI
agprice22 said:
Interesting. This gives Bene a line of smaller, trailerable racer/cruisers. I wonder how and where they will be marketed. I would love to sail that 27.
Click to expand
And build capabilities in a lower-labor-cost market. The first 260 is a great boat but I’d trade it for a SSC27 in a second. The deal might help give them a foothold in the USA. Beni is now in control of the company. Hard to see how that allows them to be automonious. France says jump, Sapeascape says how high. But overall I like the deal.
 
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Likes: agprice22
agprice22

agprice22

.
Aug 3, 2012
2,542
Performance Cruising Telstar 28 302 Watkins Glen
Yeah, 60% seems a controlling interest even if they get no say. But we will see how long that lasts. How will they market it, as a BS 27?
 
Jackdaw

Jackdaw

.
Nov 8, 2010
11,386
Beneteau First 36.7 & 260 Minneapolis MN & Bayfield WI
agprice22 said:
Yeah, 60% seems a controlling interest even if they get no say. But we will see how long that lasts. How will they market it, as a BS 27?
Click to expand
Indeed. They own over 50% of the company. They get final call on all decisions. That’s just the way business works.
 
agprice22

agprice22

.
Aug 3, 2012
2,542
Performance Cruising Telstar 28 302 Watkins Glen
Jackdaw said:
Indeed. They own over 50% of the company. They get final call on all decisions. That’s just the way business works.
Click to expand
That is what I would guess will happen... lay down with the lion...
Makes me wonder why... what does Seacape get out of this except a cashout?
 
Jackdaw

Jackdaw

.
Nov 8, 2010
11,386
Beneteau First 36.7 & 260 Minneapolis MN & Bayfield WI
agprice22 said:
That is what I would guess will happen... lay down with the lion...
Makes me wonder why... what does Seacape get out of this except a cashout?
Click to expand
Access to cash to help grown. Dealer network. Marketing support. Supply chain support and volume discount. Engineering support.

Plus NOTHING wrong with a cash out!
 
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