Having a convenient store location is no longer convenient. There is nothing convenient about wandering into a local store and not finding anything that you need. Shopping has changed dramatically. We all research products on line. Recently, I bought an outboard motor from Defender. Their brick & mortar store is at least 200 miles away and I thought it would be an ok trip to pick it up there and do a little shopping. Best price, check. Manufacturer's rebate, check. FREE SHIPPING, double check! I ordered it on a Tuesday afternoon and it arrived at my garage door on Thursday BEFORE 10 am! I was leaving for the boat that afternoon and I figured I wouldn't see it until after the weekend. Pleasant surprise!
That's how retail works these days. There is a very good and well-stocked WM store in Brick, NJ, which is a fairly convenient location from my marina. I'm pretty sure they had the same outboard at very similar pricing. They still lost the sale. Perhaps they lost their reputation and I'm biased because of it. I think mostly it was the free shipping that Defender made known to me that triggered the sale. The rebate was a bonus I didn't expect and I marveled at the delivery schedule. Everything about the transaction reinforced my purchase decision.
BTW, I checked other local Mercury dealers in my area (there are numerous because of the small lakes around us) and the locals were at least $300 more expensive.
That's how retail works these days. There is a very good and well-stocked WM store in Brick, NJ, which is a fairly convenient location from my marina. I'm pretty sure they had the same outboard at very similar pricing. They still lost the sale. Perhaps they lost their reputation and I'm biased because of it. I think mostly it was the free shipping that Defender made known to me that triggered the sale. The rebate was a bonus I didn't expect and I marveled at the delivery schedule. Everything about the transaction reinforced my purchase decision.
BTW, I checked other local Mercury dealers in my area (there are numerous because of the small lakes around us) and the locals were at least $300 more expensive.