the new low sulfer fuels have way less lubricity in them and most of the good brands of conditioners have the added lubricity to keep it running smooth for a long time.... its more importent to use a conditioner now than it was 15 years ago, but still not a requirement.
a good pump will run a long time without before it starts giving troubles, but a pump that has seen a long life can really benefit from the conditioner...
and the fresh pump can stay fresh longer by using it.... you will never know that you should have used it until the $1800 pump rebuild and they tell you it was wore out, and to prevent it from happening again you should use a fuel conditioner.
a good conditioner is not qualified by price.... the lucas brand is a good affordable one that has been around for years.... stanadyne is excellent but a bit more money.
there are other good brands also but these two im very familier with.
if it hasnt been used in awhile in the system, a double dose can help remove any gum or varnish from the metering rods and help clean the injectors but using more than the recommended dosage during the routine fuel up does you no good....
a proper fuel conditioner/injector system cleaner is good for a gas engine also, but the "heet" type products that claims to remove water from the tank, is a terrible additive. it should never be used UNLESS, you are either going to siphon the tank and discard the contaminated fuel, or you are going to run the tank dry within the next few hours and refill with fresh gas, as it can gel up if left to sit very long.