My biggest pet peeve in ads these days is the word 'bespoke'... It is being over-used in advertising like a cheap hooker stowed away on a cold-war era Navy ship. I swear, if I hear another hipster utter the word 'bespoke' I will go from zero to homicidal in 2.4 seconds... They don't even know what it means or use the word correctly!
Overheard while ordering coffee: two hipsters in line in front of me are looking out the window at a parked BSA motorcycle, restored with all its polished aluminum glory;
Hipster 1 "Look at that bike man... rad"
Hipster 2 "Killer Triumph Café Racer, so bespoke bro"
Me "Its not a Triumph, it's a BSA, and it isn't Bespoke"
Hipster 2 "I dunno man, it looks like they did a killer restoration, I'm just saying the look is totally bespoke"
Me "yeah, its a perfect restoration, perfect to original condition like it came from the factory which is exactly what makes is 'totally' NOT bespoke. A custom suit is bespoke because it was ordered by one guy and tailored to fit him personally. That's a factory bike, exactly like the thousands of others the factory spit out in England that year. So before you use cool words, understand what they mean."
Anyway, was Googling other stuff about carbon fiber parts and saw this 'bespoke' dash panel for a power boat. At least in this case they used the word correctly as its a custom order:
About half way down the page is "
Paul's 50 foot Sunseeker Camargue"
http://carbonweezel.co.uk/marine/index.html
