We did it locally!
I was racing a H35.5 in the local club races and after the race, the crew and I would go to a local pizza place on the water--have a pizza and some beer. One day the owner walked by and asked how everything was going. We told him that his place was great but needed advertising. One of my crew said, "How about sponsoring us in the races?" Without a thought, he said OK, hats and t-shirts all around. One of my crew said, how about a pizza too. He agreed. We had a sign made (Coca-cola does them for free) and we hung it on the boat before the races. They even named the pizza that we always had after the boat, Trumpeter. So you can go to Lucci's today and get a Trumpeter pizza. I don't race anymore, but Lucci's still gets a lot of boat traffic after the races.