A few thoughts
When I purchased my C320, I did do some shopping, negotiation & did get a bottom-line price about 11% lower than list. Bottom-line includes the price FOB the factory plus delivery & dealer prep/commissioning charges.Step #1. Go to a boat show and get someone to show the boat & demo features/options available. Get the brochures & vendor lists, etc. Crawl through the enclosed spaces to inspect finish quality, etc. Read through the manuals regarding wiring, rigging, plumbing, etc. Discuss them thoroughly so you can make a post-show decision regarding factory installation & integration vs local/self installation & integration. (It's the "integration" part that can kill you with high-tech electronics.) Try not to get suckered into a "boat show special." My dealer asked me to hold off signing a contract until the Newport RI show so he could see if the "special offerings" from the factory could reduce our negotiated price; it didn't, but I signed the sales contract at the show so he could get a "boat show" credit.Step #2. Canvas the local-area dealers. They are critical, as they will provide the dealer support through the warranty period & beyond. If you don't feel comfortable with their reputation, personality, integrity -- go somewhere else. Check out the local boatyard they are associated with, too. Local boat owners can often give very candid appraisals of these dealers/yards. I had very good experiences with my dealer & still maintain a friendship with the salesman. And I still use the yard associated with them.Step #3. Be specific about what features/options you want & don't want. Go to each dealer you pre-surveyed and ask for a best deal quote and work from there. Make sure you compare what is covered by "dealer prep" -- things like delivery charges, bottom paint, commissioning, etc. can vary and are often negotiable in price, whereas anything off of what the factory delivers comes out of their dealer markup (expenses & profit). Don't be hesitant to tell them you expect more. Or to go elsewhere. You can mention that you are negotiating the same overall package with their competitors, but try not to make it into a bidding war.Step #4. Outfitting a new boat with all the stuff you'll need can be a big expense, too, unless you previously owned one and had much of it. Can be upwards of another $3,000 or so with a dinghy, outboard, etc. Don't buy the Catalina safety & equipment package (or whatever they call it these days); it wasn't the best quality and not always well-suited for the kind of sailing you will do. I shopped around & bought stuff at West Marine, Defender, etc. With West Marine, my dealer gave me a 10% new boat buyer one-time discount card AND I shopped around the stores to see if a dealer would give me a further discount on a full-package; one did.Good luck!--RonD