If that is a fiberglass pedestal then, believe it or not, a gelcoat repair is far easier than a paint repair. Go to the Spectrum Color website and search for a Gelpaste Repair kit that is color matched for Hunter, about $25 for a 2oz jar. Sand the chipped area well with 80 grit and wipe clean with acetone. Apply the gelcoat paste thick with a small brush and allow to cure. Sand with 120 to get mostly level and even, then 220, then 320 (all dry). Then go 400 wet and then 600 wet. Buff with rubbing compound and you'll never see the repair area.
The pedestal may be metal, thats what it looks like to me anyway. I see some white chalky corrosion, maybe the surface wasn't prepped well enough when it was made. Anyway, for a short term fix you can sand the chipped area and use automotive paint repair pens to do a short term fix, but it will probably be noticeable. In the future, when you have some time in the off season, take apart your pedestal and remove it. Take it to a professional powder coater, they will sandblast or glass-bead blast it and reapply a super tough powder coat. The place I use in San Diego would probably only charge about $150 to do a pedestal in white.