"Perception that profit is a dirty word" sounds like a lame and watered down insult used for people who don't beleive corporate greed is for the good of America.There seems to be a perception that profit is a dirty word. It is what keeps a company in business. The wholesale clubs know what their market is and they buy with that always in mind. If company "A" wants to buy one million group 24 batteries from manufacturer XYZ they will specify a desired selling price and mark-up. XYZ can then design a battery that meets the requirements for CCA and reserve capacity. If they can reduce the lead in those batteries by just 2 ounces they can save 62.5 tons of lead.
When I researched AGM batteries I found a broad range of price, and weight in group 31 batteries. West Marine was not far off the competition for price and specifications.
If inferior products at high prices make you happy, then that is just great.