I've had small Tohatsu, Honda, and Yamaha outboards and liked the Tohatsu the least of the group. If you ever need to store the outboard on it's side, make sure it doesn't have an integral fuel tank.
Regardless, the key to outboard "dependability and starting" in Massachusetts (and most of the East Coast) is knowing that your gas will have ethanol. I'm on the way north on the ICW. As I get to the last non-ethanol state (North Carolina), I will fill several jerry jugs of with non-ethanol gas for the dinghy.
With ethanol fuel, I use the following rules -
I always put one of the "preservers" in.
I installed an external fuel filter/water separator in the fuel hose
After 30 days I dump any left over gas into my car and buy fresh. To make this easy, I have several one gallon (e.g. small) jerry jugs. I try to never put more than a few weeks of fuel in the outboard tank and have spare fuel in the jerry jugs that can go in the car.
Note that running the engine out of gas at the end of the day doesn't really work since almost all of these engines leave some gas in the lines and bowls.
Carl