I am just finalizing the artwork on label for the new Resin-based "Superglaze" (provisional name). I need some feedback from you all. The name "Superg;aze" although not registered has been used by a maker of a liquid wax and also a spray on plastic film. I can get around this by calling it "ISLAND GIRL SUPERGLAZE" or "MIRROR HARD SUPERGLAZE by Island Girl. Resin glaze is also a possibility. THis works to seal and leave a tough hard mirro shine on paint, metal, gelcoat (NEW) etc etc. What do you all think. You steered me away from "geccofoot: for the non-skid sealant that is now called (wait fori it....) "Non-Skid Sealant". These labels are being printed on foil at the same time as the "Superglaze" labels. All comments are welcome. Although I am behind with sending out samples, I have not forgotten. Thanks Jim Willis
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Give the product a description.
Jim: As much as I like the products I am always confused as to which is which. My preference is to have something in the product name that tells the user what it is for. So I vote for "Non-skid SuperGlaze" for the non-skid product. Then you can start renaming the existing products too, like "Liquid Cleanser" for the pink.....
Jim: As much as I like the products I am always confused as to which is which. My preference is to have something in the product name that tells the user what it is for. So I vote for "Non-skid SuperGlaze" for the non-skid product. Then you can start renaming the existing products too, like "Liquid Cleanser" for the pink.....
My vote is for Mirror Hard Superglaze
and I'm looking forward to trying the new products out next season.
and I'm looking forward to trying the new products out next season.
Hewlett Packard knows how to name products!
If we follow their naming convention, we'd call this new IG product the all-new 5728A.
If we follow their naming convention, we'd call this new IG product the all-new 5728A.
Positioning and Niche Marketing etc etc
HP can get away with numbers for their products because the brand name is HP. Very few car brands have a number only. I am trying to bet a brand name ("Island Girl" ) that people notice because it has a vague relationship with boating but not the Zappo" "Blast off" type of macho (=toxic!) cleaners. That is why I started with "Cleansing Lotion" - Sounds gentle and there would be an initial slight confusion and then a "hook" when people do a "double take" that it is really for boats not humans!. Our original product, "Island Girl Pink" will be described on the bottle as "the world's most versatile remover and cleanser" when I finally use up the present labels. By contrast, once WD40 was out there any product with a number as a brand name (409, 303, are the only ones I can remember) takes a lot of money and repetition to notice and is totally non-descriptive- ever tri3ed to remember a phone number? SEA GLOW is named for the phosphorescent glow that ancient polynesians used as an indication that they were coming towards land at night. It sort of describes the luminous glow that the product gives to plastics in the presence of sunlight. A big mistake (in retrospect) was the use of the name "CRYSTAL CLEAR" ( a total cliche) and no longer relevant as the anti-oxidants now used give it a slight straw color" Because it is for neutral (not bright) colors and has a neutral effect on colors that is why we relabelled it as "NEUTRAL CLEAR". Just thought a few of you might be interested in the original thought processes! The general idea is for the product "look" to be like an expensive cosmetic-type product that also indicates gentleness etc and to be completely differnt in look, feel and action than anything else. We have had to tone down the "sexy" aspect! Thanks Jim Willis
HP can get away with numbers for their products because the brand name is HP. Very few car brands have a number only. I am trying to bet a brand name ("Island Girl" ) that people notice because it has a vague relationship with boating but not the Zappo" "Blast off" type of macho (=toxic!) cleaners. That is why I started with "Cleansing Lotion" - Sounds gentle and there would be an initial slight confusion and then a "hook" when people do a "double take" that it is really for boats not humans!. Our original product, "Island Girl Pink" will be described on the bottle as "the world's most versatile remover and cleanser" when I finally use up the present labels. By contrast, once WD40 was out there any product with a number as a brand name (409, 303, are the only ones I can remember) takes a lot of money and repetition to notice and is totally non-descriptive- ever tri3ed to remember a phone number? SEA GLOW is named for the phosphorescent glow that ancient polynesians used as an indication that they were coming towards land at night. It sort of describes the luminous glow that the product gives to plastics in the presence of sunlight. A big mistake (in retrospect) was the use of the name "CRYSTAL CLEAR" ( a total cliche) and no longer relevant as the anti-oxidants now used give it a slight straw color" Because it is for neutral (not bright) colors and has a neutral effect on colors that is why we relabelled it as "NEUTRAL CLEAR". Just thought a few of you might be interested in the original thought processes! The general idea is for the product "look" to be like an expensive cosmetic-type product that also indicates gentleness etc and to be completely differnt in look, feel and action than anything else. We have had to tone down the "sexy" aspect! Thanks Jim Willis
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