Outboard pricing
I work in the boat business, and the outboard market is cut-throat. The best prices on outboards will come from a volumn dealer; they are getting the best mfr. discount. We sell motors for $300 over our cost, which is 15% less than the "published" dealer cost. Some dealers sell motors at their cost, and make up the lost revenue on mfr. discounts, rigging (mainly large motors), and accys. Find a volumn dealer, and offer them their price less 10-15% and see what happens. (I just sold myself a 2003 6hp 4-stroke Suzuki for $900 to push my dink around.)