The 'disclaimer' sign at the register
Direct quote from the response:"You are correct, the packaging does say $23.95. Our salesperson should have brought this to you boyfriend's attention, apologetically explained the reason, correct the price tag and direct his attention to the sign posted on the register counter informing people that some items may slip through our system during price changes marked with last years price and to check the receipt, our catalog or web page. The notice is the catchall for anything that sneaks through during our weeks of system wide repricing." So there you have it -- how odd that such a sign is even required, though, isn't it? Still, in the president's opinion, the salesperson shouldn't have sold it at the marked price, but rather he should have corrected the price tag to the HIGHER one and pointed to the sign! My response was "Bottom line, the merchandise should be properly priced and sold as priced. If this happens on a regular basis, or often enough that it requires a disclaimer, there should be a NEON sign on the front door indicating that the price may not be the price -- so buyer beware." So we agreed to disagree on their pricing policy, and while I appreciated his prompt and cordial replies, this isn't a store that will receive my future business. I just wanted to hear from my fellow boaters on whether I was out of touch with the realities of the retail boating industry. I've been selling to retailers for almost 20 years so I think I know a few things about business in general, but I thought maybe there were special 'rules' in the marine world where prices are like crab cakes -- prevailing 'market price.' Thanks everyone! (Let me know what you think about this disclaimer sign at the register, too.)