There are several ways to go.
Ideally, you would grind the crevice to about a 1:12 slope to make a nice wide repair with fiberglass. Then, you would put in about 4-5 layers of glass in the crevice - starting with a piece that covered the full width of your new grind. Then, each strip would get slightly narrower as you go, such that the edges have one layer, and the center (deepest point) has 4 or 5. Fully saturate each layer with resin before adding the next layer. Work all of the air bubbles out of each layer before adding the next. Once this has cured, sand off the high spots. Fill low spots with epoxy product, thickened resin or marine Tex, etc. Use 220 grit to final sand the repair and filler. Since you already have a gelcoat repair kit, follow the instructions and apply it over the entire repair, extending out over the undamaged area. This will allow you to feather the edges of the repair into the undamaged area.
Look on the West System site for numerous videos on fiberglass repairs if you are a visual learner. Here's one that someone posted on the Macgregor board that's similar.
You can get it as smooth as factory, if you want, by wet-sanding the first coats with 220 wet paper, then go to 320-400 for final coats. This is probably more than you might want to do, and certainly more than necessary. You can stop after you get a couple of layers of gelcoat on it - up to you.
Small scratches and gouges that are simply cosmetic can be "puttied" with thickened epoxy, marine Tex, etc. Then sand smooth and gelcoat.
Buy a sanding disc kit for your drill and some 60, 120, and 220 grit discs. Get some wet/dry paper for hand-sanding if you want a high quality finish. Get some gloves and good dust masks. And use them when glassing and/or dry sanding.
Quick and dirty: fill the crack with thickened epoxy, marine Tex,etc. Sand it flush. Paint it with a good hull paint. Go sailing.
When applying putty, don't pile it up beyond the level you seek. It's better to sand a little and add more than to pile it up and spend a lot of time and discs grinding it off. I use gelcoat as the final filler layers, sanding between coats, then final polish when it's done. But I like a shiny bottom (on the boat).