How Much Mark Up On A Brand New Sailboat?

[sigbear]

I see many brand new Catalina 309' on Yachtworld for around $105,000, however, since I have never bought a brand new sailboat before, my question is for those who have bought new:

I assume the price is negotiable, if it is, what is a fair price, 5%, 10%, more or less than the dealer asking price?

Sigbear

 

[FastOlson]

Several decades ago I was a dealer for a small sailboat builder. The gross profit was about 15 to 20%. If I wanted to settle for less... I could. After all expenses were met there was not much money remaining to call a net "profit." Often it was close to zero. Good thing I was also representing a major sail loft at the time. (Not that sails are that profitable, but the turn-around is a lot quicker and the selling process is easier.

Boat selling is a tough business. Luckily I was operating on a cash basis. Worse by far if you are undercapitalized and have to use bank flooring (i.e. a line of credit from the bank).

L

 

[woodster]

I see many brand new Catalina 309' on Yachtworld for around $105,000, however, since I have never bought a brand new sailboat before, my question is for those who have bought new:

I assume the price is negotiable, if it is, what is a fair price, 5%, 10%, more or less than the dealer asking price?

Sigbear

thirty some odd years ago i manufactured custom drive on boat trailers for boats in the 16 ft to 22ft range and if i sold one to a marine sales co for 450.00 dollars i would make about 45.00 to 35.00 dollars clear money and the dealer would mark them up to 600.00 dollars when selling a boat ....needless to say when the oil crises hit in the 70's i got out while the getting was good ....never could figure out how they made more on the trailers than i could other than the quanity was in my favor ....lol i guess i just needed a bigger truck

regards

woody

 

[Hermit Scott]

thirty some odd years ago i manufactured custom drive on boat trailers for boats in the 16 ft to 22ft range and if i sold one to a marine sales co for 450.00 dollars i would make about 45.00 to 35.00 dollars clear money and the dealer would mark them up to 600.00 dollars when selling a boat ....needless to say when the oil crises hit in the 70's i got out while the getting was good ....never could figure out how they made more on the trailers than i could other than the quanity was in my favor ....lol i guess i just needed a bigger truck

regards

woody

I have a network of salesmen to sell my product the runrocket. We whole sale them for $1000 and they sell them for $1700. They make $700 and I make $200 and my partner makes $200, after direct business related expenses. The benefit of owning the company is I have many salesmen. They only have one of themselves. But I guess if you are building the trailers yourself, you only have one of you too.
If a salesman makes 20% on the sale of the boat, I doubt very seriously the factory is making that even in the best of times.

 

[thereisabelle]

two of my dock neighbors just traded up for new benney's. both got what they paid for their old ones, or close to it. do you have a boat to trade? jimbob

 

[sigbear]

No, I have no trade.

Sigbear

 

[thereisabelle]

try chris rooke at rooke sales memphis, tn. my offer on our irwin was well below their asking price and we got it. jimbob
check out their website. he has boats all over the mid south.

 

[Stan Breaux]

I agree about Rooke sails.
Very nice people.
Strong ethics.