Help Me Name a Product..?

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Feb 6, 1998
11,702
Canadian Sailcraft 36T Casco Bay, ME
Hi All,

I have been working now for a while trying to find just the right butyl tape supplier to supply me with butyl tape suitable for bedding deck hardware. I want to pass it to other boaters as there is no current supplier of the right butyl to the marine industry.

Any proceeds, which will be minimal as I am not marking it up much at all, will be put towards my web site to keep it FREE and fund my experiments and how-to articles. I've spent a good deal of money out of my own pocket to fund it thus far and my wife says it should be self supporting by now..:doh:I tend to agree.

I spent many months trying to find the best butyl tape I could find at the fairest price, I know how cheap we can be. While I did find some less expensive tapes they were not the consistency or quality I was looking for. Many of butyl tapes are now are manufactured in a more "vibration resistant formulation" for high rise buildings that can induce cyclic vibrations between glass and window frame etc. and this, in my experience, makes them a little to stiff for marine use. In that use they don't want it to squish out when installed and in a marine application it needs to squish out so the parts mate together as tight as possible but a thin film of butyl remains between deck and fitting but not too much to allow movement. The good old stuff used in the 70's and 80's was a little tough to source but after many samples I found the stuff I had been using.

So at this point I am trying to come up with a name and figured I'd ask you guys to help! What does the winner get? Chest pumping rights..;);)

Here's what I have thus far, don't laugh, and please add to it. Sititng down with my graphic artist later this week so will need a name by then.


Boat Gum
Yacht Snot
Deck Seal
Sealz-It
Gumy Tape
Deck Tape
Bed-It Tape
Seal-It Gum
Seal-It Tape
Deck-B-Dri
Deck Seal
Seal Snot
Deck Tape
 
Feb 26, 2004
23,006
Catalina 34 224 Maple Bay, BC, Canada
Bed-It Butyl by Maine Sail

Your aka is so well known it should help with sales.
 

Rick D

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Jun 14, 2008
7,183
Hunter Legend 40.5 Shoreline Marina Long Beach CA
Here's One

....that Google didn't have: SeaSeal.
 
Dec 2, 1997
8,925
- - LIttle Rock
Doesn't have to be a cute name...

What's wrong with Captain Billy's (or whatever your real name is) Butyl Bedding Tape?

Says what it is, and what it does. If you come up with another product, it too can become "Captain Billy's Whatever" that says what it is and what it does.
 
Nov 6, 2006
10,066
Hunter 34 Mandeville Louisiana
Gray Goo
Icky Sticky
Deck Taffy
Leak No More (opposite of Flowmax)
Maine's Wonder Tape
Butyl Deck Buddy
NonNewtonian Deck Seal
Thixotropic Bedding Stuff
 

Rick D

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Jun 14, 2008
7,183
Hunter Legend 40.5 Shoreline Marina Long Beach CA
Re: Doesn't have to be a cute name...

....this from the gal who launched KO.... <smile>
 
Feb 6, 1998
11,702
Canadian Sailcraft 36T Casco Bay, ME
Great stuff keep it coming!!

So far I am liking all of them for different reasons..
 

CalebD

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Jun 27, 2006
1,479
Tartan 27' 1967 Nyack, NY
I love the idea of "MS's 'Yacht Snot' - butyl bedding compound"
+1 for Yacht Snot

So many compounds we use on and around boats remind me of snot in some way or another. You are going to need to make a video and a few web pages to outline all of the uses that 'Yacht Snot' can be used for. Don't overlook the land based market either.
I've used a small snotty ball of butyl tape to hold my headlight bulbs secure in my Honda Accord. So far so good. Still sticky and snotty. Perhaps a different name and marketing campaign for the land based applications. You could be the 'Butyl King'!
Almost as many uses for this stuff as duct tape! In fact what about a butyl tape with a mesh like duct tape has??? Snotty Dock Tape?
 
Dec 2, 1999
15,184
Hunter Vision-36 Rio Vista, CA.
MS:

Regardless of the name, when can we get some and what about some est. prices.
 
Jun 19, 2010
86
Morgan classic 41 South Daytona Beach, Fl.
I've heard you comment that harched and ports sealed with this product have never leaked after years of service, so... "Bed it and Forget it!"
 
Feb 6, 1998
11,702
Canadian Sailcraft 36T Casco Bay, ME
MS:

Regardless of the name, when can we get some and what about some est. prices.
It is supposed to be delivered tomorrow but then I need to QC it to be sure it is the exact stuff I wanted.

I am not yet set up for shipping but am working on that. Any suggestions on shipping would be much appreciated as I want to keep the shipping rates as low as possible too. Talked with both FedEx and UPS today but their rates seem awfully high so will probably go USPS. I suspect shipping two or three rolls would be cheaper than shipping one at a time.

The rolls are 50 feet long of 1/16" thick by 1/2" wide gray butyl, many rolls are 20-30 feet. So far it looks like I will be at about $10.50 + shipping per roll. It is shipping in USPS medium flat rate boxes and the cost of S&H is 10.70 whether you buy 1 roll or 8. The more you buy the better the shipping rate becomes. I suspect a 50 foot roll will do close to as many fittings as a tube of PU sealant and when you take waste, dried up tubes and such into account it should in the end ultimately cost less with a significantly longer shelf life.

I worked the manufacturer over quite hard on price then confirmed I was getting a good deal by calling one of their largest US distributors and had a candid discussion on cost. Despite their ability to buy this stuff in quantities that far eclipsed my projected quantities we were only 3.4% apart in pricing.

I will eventually get some packaging but want to be careful not to drive the price up. The packaging quotes I have received so far come out to nearly $1.70 per roll so for now they will ship in boxes with no fancy packaging. I have a guy hopefully working on significantly less expensive packaging options.

I am not in this to turn it into a business, I have a good job, just want to be able to fill a niche and pass a great product on to boaters. I also want to help fund my web site, I'd like my personal out of pocket expenses to be under $200.00 per year to maintain and grow my site. I want to expand and keep free and that is my ultimate goal. I also plan to talk to Phil on this but have not figured out how to ship it to him and such and control the per roll price. I know he could sell a lot more of it than I could. If it gets big I will have to deal with that when the time comes but for now I just want to supply the community with a great product.
 
Dec 2, 1999
15,184
Hunter Vision-36 Rio Vista, CA.
Dec 2, 1999
15,184
Hunter Vision-36 Rio Vista, CA.
I like the "Bed-it & Forget it", but that may better for a tag line vs the product name.

It could also be called "ButTape"
 
Jul 3, 2004
8
- - kansas
I believe if you can ship it in a flat roll in a padded envelope, perhaps with a sheet of wax paper on each side, the package can go by ordinary first class mail. That has been the most economical and fastest way when I have shipped small things.

On the name, I'm with Peggy, call it "Compass Marine Super Seal", or something like that.
 
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