Totally true. The fun part is that anyone who buys a Yeti helps pay for Jodi's summer wardrobe.... Yeti's marketing spend (paid for by product markup) is crazy. At least once a summer here Yeti sponsors an event, and pretty much every pretty girl at the place ends up with a Yeti hat, tee-shirt, and a $30 can coozy.Yeti created a revolution in coolers in 2006, and theirs, and their imitators', are far superior to what had gone before, and compared to garden variety, inexpensive coolers like Coleman. Seriously, the Coleman 36 quart cooler is $27. at Wal-Mart. The Yeti Tundra 35 quart cooler is almost ten times the price at $249. And there''s a world of difference in performance, too.
RTIC the same product without the marketing.