Creases or 'girts' that develop in a sail are the result of the concentration of tension on the head, tack and clew.
On a cross cut sail - one with all the panels running along the horizontal plane - with a perfectly raised/tensioned and 'shaped' sail if such 'girts' develop from the clew and run to about 50% of mast height ... thats OK !!!! What is happening is the 'material' is simply becoming stretched on its 'bias'. The 'better' (costly) the sail material the better the 'bias stability and less creases/girts formed in the fabric.
In woven fabric there are vertical threads and horizontal threads ... such girts develop because the sum of the resultant forces are at 45° from the up and horizontal threads - on a 'diagonal' or bias.
Usually most/many sailors simply raise a dacron sail to 'just up' ... and the result is the aft end of the boom will sag toward the cockpit ... and which sometimes causes the 'girts' that form along the 'diagonal' to lower than 'halfway' up the mast. Also can happen if the outhaul is 'too tight' and for the exact same reason.
Suggest that your friend first correctly RAISE the dacron sail: so that the sail takes its 'as designed' shape ... then make the proper outhaul adjustment (controlling the 'amount' of draft)
http://forums.sbo.sailboatowners.com/showthread.php?t=120970 - post #1
;-)