I have been lusting for one or two of these for a while. They seem to be a very good cabin fan with excellent low energy use (less than half of my cheapie two speed Wally Woild one)and three speeds and a timer. I refuse to pay $100 for a 12V cabin fan (my apologies, Phil) so I figured sooner or later, the price would get close to what I would pay for a cabin fan.. West Marine has them on sale for $60, which is still steep, in my opinion, but for what looks to be an excellent fan, I will pay that much.. There seems to be a bit of heat about lately, so it is a timely item to find at an excellent price.