I'm admittedly prejudiced towards Seatow since the company was started and is headquartered here in Southold NY. The founder, recently passed, was a very well regarded member of the community and a generous individual whom the town mourns.
But that doesn't mean an individual franchise is necessarily better than another company.
With regard to Rick's story I just might ask - was the Seatow operator wrong to seek to delay the operation until high tide? It sounds like the other guy worked pretty hard, for a long time, putting more wear and tear on both vessels, when a few hours later it would have much easier. Just asking if that's a fair comparison... I do understand the "Can Do" service generates good will which is important for any business. So maybe that franchisee needs some training in communication. As I was taught the answer is "Yes" even if it's "Yes, I can't help."