The car is moving dead down wind where a sailboat can't, but the individual blades of the propeller are not moving dead down wind. They are moving in an apparent wind of their own because of their perpendicular rotation. There is no wind at all until they start moving due to the initial inertia of the car as the treadmill rolls against the wheels underneath. This allows the propellers a moment to overcome the force of a tailwind generated by the movement backwards on the boat. The original and natural disposition of this system is a down wind scenario because the treadmill is attempting to pull the car in reverse.
If the wheels aren't driving the propeller, the propeller would turn in the reverse direction and it would fight against the wind. Instead, the car's inertia holds the car still long enough to allow the wheels to become the driver for the propeller. This changes the apparent wind on the blades that are moving perpendicular to the car's allowed direction. The pitch of the blades, as they spin, means they are actually sails trimmed to a close reach. They experience acceleration from that condition exactly the way a reaching high performance sail powered vessel does. Once they have achieved this condition, they take over as the driver of the wheels.
The movement of the car itself illustrates the DDW component of those forces at work.
As long as there is a difference in movement between two mediums, the gound/water and air, that energy can be added to the building energy of a downwind sailing system. Without any friction or outside resistance at all, whatever energy the vessel gathers and uses to move forward can be added to by that difference. Mathematically, there is no limit except that imposed by the pinching angle (iceboats can sail as close as 8 degrees to apparent wind).
If such a frictionless system were obtainable, the speed of the vessel and all it's component vectors, including the ddw component, is nearly unlimited (I think it would actually have a limit that it approaches, but like Zeno's arrow, it never gets there).
The real error in the video originally posted is in their simplistic illustration of Artemis turning from DUW to DDW. Neather of those orientations for the vessel are possible.
The question on the table isn't whether Artemis can do this, but whether ANY sail powered vessel can do this. The answer is yes.
-Will (Dragonfly)