I honestly don’t know how they stay in business.
Yeah. As long as WM can justify and afford to lease the spots, in or near marinas, where they have the stores, they keep competitors (i.e., better stores) out—e.g., generally too far away as a “first stop.” Our WM in Alamitos Bay is in the PERFECT location for casual boater access—to get that thing you need TODAY while down there working on the boat. But Alas! The store does not have it. The next closest is in San Pedro, also a PERFECT location there and a little better on stocking, and finally Costa Mesa/Newport Beach, also PERFECT location. At least there is a rigging shop there; it’s the largest in sq area so has more stock, etc., and more “departments.” But the WM closest to me is the worst stocked of the three.
Contrast: There is no WM in Squalicum Harbor, Bellingham. But right there is the LFS Marine & Outdoor store well stocked with nearly anything you’d wish from WM (including RIBs)!! The WM is a few miles away NE of the I-5. Good place to shop for clothing and trinket gifts, etc.! Also, look at Ventura Harbor; no WM at the harbor. But, there is a another store stocked with marine hardware whose owners are on a mission to cut WM from their customer pool at the harbor. Yeah! Also there, a consignment chandlery and TWO boat yards with hardware. Go to Nanaimo, BC. No WM now, but a large chanderly across from the marinas and harbor.
OK. My point. WM’s appear to be losing presence in harbors and marinas that are “working harbors” with a commercial marine presence, except where there is a
vast assemblage of recreational watercraft as in Newport Beach. The one-off marine stores in working harbors have a good customer base of both commercial and recreational boaters. Alamitos Bay, which has no strong working presence has the worst-stocked store around here. The commercial folks who are here go to Captain’s Locker to find some stuff, mostly engine and hardware, or to the local hardware in Seal Beach, or down to Newport Beach/Costa Mesa.
IMHO, don’t buy it at Amazon on-line, or through Amazon, or it’ll all end up the same. When it was largely a bookseller, we loved it. Now the company is into everything, including groceries

. Order directly from the source stores if you must buy it on-line. Or use Defender Marine, Hamilton Marine in ME, Downwind Sailing (i.e., San Diego Marine Exchange), etc., (which support on-line sales) and one-off local stores even if it costs a little bit more. Friends, it’s our only hope at this point in time unless you want more apparel shops next to your dock!!