In the US we used to be excited about competition. Auto racing, drag racing, speed, winning, losing, underdog comebacks the list goes on. However in more recent years we seem to have lost that desire for competition. Sailing in most other 1st world nations is seen as a sport of champions. One where the victors arrive home as national heroes and everyone celebrates. When Australia took the america's cup it changed the nation forever. After holding the cup for more than 180 years we finally lost it and other countries jumped on the excitement that anything was possible. Australia quickly became a haven for sailboat racing. Likewise adventure racing our of France, england, etc started gaining a larger foot hold with the various ocean races and global races. All the while in America sailing has never been seen as a "real" sport. It's still largely regarded as a rich man's affair and no one cares (painting with a broad brush I know but Im talking in generalities here). So my question is why? Why is sailing in the olympics not covered on TV like swimming or other sports. Why is the America's cup almost completely unknown in America, and why such a lackadaisical attitude toward racing sailboats? Is it too hard? Too Confusing with the rules? Or are people afraid of not winning all the time? Any thoughts or signs of change on the horizon from my fellow racers out there?