Remove the spark plug and clean if it is black or replace it.
IIUC,
@brockangelo has a brand new motor. I would think the plug should be fine ?!? If not, is that a normal part of break-in (I've never had a brand new outboard), or something he should complain to the vendor about?
FWIW: I bought my Tohatsu 6 a few years old with <50 hours on it. It's always preferred a different starting sequence than the Honda that preceded it. My Sailpro likes:
- ~1/3-1/2 throttle
- Choke on
- Pull cord ~2-3x (it rarely fires on the first pull, but usually on the 2nd or 3rd)
- Reduce throttle to near idle (engine starts to rev, since we're starting at 1/3-1/2 throttle)
- Gradually push in choke over 5-10 seconds (I've never had to wait minutes for it to warm up)
When cold, I let it idle for a minute or so before leaving the dock.
And, of course, your copy of the same motor will probably want a completely different sequence. Small motors are all possessed by malevolent spirits.