GPH
Gallons per hour is the standard, even for powerboats. An 11 HP diesel should burn about 1/3 to as little as 1/4 GPH.
This spec is usually right in the front of the engine manual.
Cruising speed won't matter right up to hull speed. Any more power beyond what is required to maintain hull speed is wasted fuel.
If its a Universal 5411 11HP engine, the fuel chart shows 0.25 GPH at 1200 RPM to 0.80 GPH at 3000 RPM (almost a straight line); 'though I doubt you'll ever see 0.8 GPH.
A 15 HP is about 0.3 to 1.1 GPH.
Note these assumes a load.
20 MPG on a 28 with 11HP sounds about right: 5 kts., 4 hours, 0.25 GPH.
I find I use a lot less fuel than the charts indicate, since I am seldom making much power, even though I'm spinning the prop at 1700 RPM or so.
Remember, a diesel doesn't really have a throttle, it has a governor. You set the engine speed with your "throttle" lever, and the governor adjusts the amount of fuel injected in order to maintain this engine speed, as the load increases or decreases. So if you move the lever towards "FAST" with the boat standing still, it will inject lots of fuel to keep the prop spinning against the load of accelerating the boat, and will gradually reduce the fuel fed as the boat speeds up and the effort required to spin the prop diminishes. As an example, of your prop is over pitched, and you set the speed lever to spin it faster than is appropriate for the hull speed of the boat, you will be just wasting fuel (and sooting up your transom).