Thoughts on Negotiation
Though I haven't had the pleasure (or some would say "displeasure") of buying a new boat, I've been negotiating contracts for over 20 years. In negotiating anything, preparation BEFORE negotiating is the key.As a result, I would make some general suggestions:YOUR NEEDS: Make sure you REALLY know exactly (or as exactly as one can with a boat) what you want, what you need, and what you can live WITHOUT. We all know how addictive the electronics and gadgets on a new boat at the boat shows are, but what do you really need for your style of sailing? (With an 11-month old "cabin boy", I have no need of spinnakers and racing gear right now.) Such pre-thought will help you avoid the "shine" of the new stuff you really don't need and don't want to pay for.YOUR BOAT: Once you've narrowed the boat needed, research some different brands and prices for your intended boat size. (In theory, this being a Catalina site, you'll always come back to Catalina....) Try pricing boats like you would a car on this site, at www.yachtworld.com, or the BoatUS site (BoatTrader). You might even be able to learn the dealer's real cost of the boat before the bells and whistles.YOUR BUDGET: Know you "bottom line" or what negotiation guru's call your "BATNA" - best alternative to no agreement. Don't "fall in love" with one specific boat if you can avoid it - move on to another dealer.YOUR LEVERAGE: With the economy depressed, boat dealers too may be feeling the pinch. Analyze your leverage as the buyer of a big ticket item and feel empowered to negotiate, not take what's offered by a hungery salesperson.THEIR LEVERAGE: Analyze the dealer's circumstances. As another post noted, how long has the boat been in stock? Do you really need the 2001 model if the 2000 model is cheaper? Would a well-cared for used boat be better if the owner has already added the bells and whistles? Even new boats have their problems - we have dock friends who can't furl their main on their brand new Beneteau.NEGOTIATE: Once you've prepared, negotiating should be much easier and maybe even fun (this is a recreational toy after all). Look at the big picture: price is only one aspect of the deal. Other aspects that may be important include colors, options, dodgers, etc. If the price won't go down, ask for objective numbers: their cost, their markup and profit, etc. If you encounter a dealer who (like one car dealer I dealt with) "doesn't negotiate," go elsewhere - there are thousands of boats in the ocean.