mid-girth
The main measurement is the foot, which you translate into percent of J. My asymetrical cruising spinnaker, for example, is 165% of J, while most racing spinnakers are in the 180-185% range. The second measurement would be the mid-girth, which is the distance between the half-point on the luff to the half-point on the leech. If the mid-girth is larger than the foot, you've got a sail designed more for downwind conditions, one which will usually have larger shoulers. If the mid-girth is smaller than the foot, you've got a sail designed more for reaching conditions, one with less power for the type of DDW sailing done in round-the-buoy racing, but which will point higher on a reach. These measurements apply equally to symetrical and asymetrical kites. Total area is not a significant measurement, because light-air spinnakers are often smaller than heavy-air chutes. This is because the spinnaker is a sail that supports its own weight, via the shoulders, which means that a light-air sail needs to be able to float up out of the mainsail's shadow. Total area, therefore, is both a function of fabric weight and designed angle of attack. The first thing to understand is that there's no such thing as an all-around spinnaker for all conditions. Start with the type of sailing you intend to do, factor in the conditions under which you'll be flying the chute, and proceed from there.