On a mainsail, the luff is usually cut straight and a mast that is 'pre-bent' or purposely curved will cause the luff in the mid panels of a mainsail to 'move forward' - thus flattening the mainsail into to it's designed/intended (when sailing) shape. This is usually NO luff hollow for a mainsail.
There is ALWAYS a smooth curve at the luff of a headsail that a sailmaker cuts away from the luff - to **match** the EXPECTED sag in the forestay(headstay).
For luff hollows on HEADSAILS:
To SEE the headsail 'luff hollow'.... lay the sail of FLAT (clean) ground/floor and make an accordion fold about 2 ft. behind the luff. This fold will look like a flattened-down letter Z. Work out all the wrinkles along the luff to be sure that luff is FLAT on the ground. The 'curve' that you now see is called 'luff hollow'. You can measure it for future reference (for when you need 'ultimate precision' of sail shape when racing, etc.). Another way to 'visualize' the luff hollow is to (after getting the luff sections FLAT on the ground) is to take a string from the head and tack and then move the stretched string about 4-6" 'back' from the luff .... and then mark where the string is located back from the luff - you can then apply 1/4" wide adhesive 'draft stripe' material along this 'line' or simply sew a row of stitches of a dark color - called a 'luff stripe'.
When you want PERFECT shape from the jib/genoa, especially for pointing, simply walk forward to the bow (when pointing) and with your eyeball perpendicalar to the 'luff stripe' ... see if its straight. If not straight, then make your rigging tension adjustments accordingly (very hard to do with a BN&R rig when 'sailing'; but,) ... on a 'normal' rig just increase/decrease backstay tension until that 'luff stripe' - or your remembrance of what that luff hollow looked like... and the boat will now point-like-a-banshee (if all the rest of the sail trim/shape is correct).
A boat with the headstay too loose and not 'matching the sail's luff hollow' - will have problems 'pointing', will heel aggressively, will be SLOW going upwind, and the keel will begin to skid to leeward (and the helmsman will erroneously think that he somehow developed 'weather-helm').