These are 3KW transorbs - come in all sort of voltage ratings. The lower the voltage, the higher the current.
They absolutely do lower the field return rate for electronics due to lightning damage. But of course they would get vaporized along with everything else if the entire energy of strike was input to the device.
The transorbs or TVS that I had the link for are semiconductor devices. If the voltage is lower than the transorb, they are very high impedance for all frequency. They only become a very low impedance if the voltage on the line they are protecting gets up to the TVS turn on voltage.
As an example for the NMEA application, you would simple connect one side of the TVS to the signal line and the other side of the TVS to ground. You would do this very close to the input of the instrument you are protecting. You of course cant connect a TVS directly on an RF cable as it would completely screw up the RF impedance/transmission.
In an lightning strike, there is a lot of current going from the sky to ground and no matter what you do on the boat (with ferrites or??), that current is going to create a magnetic field which will couple with all other conductors. This could be a circuit trace inside an instrument or a DC power run or the NMEA serial data com line. There is really no way to stop these conductors from having current generated on them because of the strike. But if you have a TVS on the signal line to ground close to the input, at least the transient signal is dissipated in the TVS before it enters the electronics. If the electro or magnetic coupling occurs on the circuit board traces inside the device, not much you can do except to try and shield the device from both the eclectic and magnetic field (ie, put it in a steel microwave oven for example)