Airmar makes just about all the transducers, the difference between brands is the connectors.
The transducer should be mounted on a flat part of the hull in front of the keel and away from any turbulence in the water. To see if it is a good spot place the transducer in a water filled zip lock bag and seal it (so the water doesn't leak out), connect it to the display, and set it where you would like to place it. If that is a good spot, meaning no coring and a good fiberglass layup the depth sounder will show the depth at or close to what you would expect it to be. If there is coring or if the glass layup is dry or has lots of bubbles in it, the sounding will be in accurate or not at all.
There are mounting devices that will compensate for the dead rise on the boat. Useful if there is not a suitable flat spot.