I've done this keel wing straightening two, maybe three times. No big deal.
I did not heat the keel. I generally use heat as a last resort in any application.
I put a wood block under the keel where it is still straight to support the area. Eat your Wheaties and then lay into it with a 2# hand sledge hammer. If the effect is very minimal, go to a 5# long handle sledge.
The trick is not to try to get it back in shape in just a few whacks, but to reshape it with a multitude of lighter blows. I have had the tip of my wing bent nearly vertical and now it is as straight as original. The surface will probably have dents, but these can be filled and faired if you wish.
If cracks appear, after straightening, you can drill several holes and drive screws into the wing to reinforce the cracked area. Then fill and fair.
I have a 1997 h40.5, and the entire keel is lead.
One last piece of advice- Stay off the rocks. It's one of my life goals also.....