I used to use any dry silicone lube and would run a rag up and down the mast slot. Also, check your slugs and make sure they are not broken, split, etc.
I eventually bought a new full-batten mainsail and North Sail suggested the Tides Marine strong track... a HDPE track that slides into the mast slot and really heavy duty stainless steel slugs that work great.
And then, just because I am lazy, I raise the sail with a Milwaukee Right Angle 28M drill and a winch bit...
I went out the other day with my buddy...his boat has a Seldon in-mast main... and I was on my Oday with the traditional main. I had my sail raised and was bearing away before he had his main unfurled ;-)
I just noticed
@shemandr posted before I got mine sent... another vote for Tides Marine.
Greg