Ed, this may help...
I think Paul and Don missed the point of your question. Let me give it a try...The chord line is certainly "the straight line between the leading and trailing edges", but the sail has a twist to it. This means there isn't one chord line for the sail; it changes as you go up from the boom. This leads to the definition of TWIST on page 15: "The change in the angle of the chord line of the sail to the centerline of the boat at various heights up and down the sail".So, the diagram on page 18 that you refer to has arbitrarily chosen some point partway up the sail, perhaps as an average position or maybe as the center of effort point.Even many airplane wings have twist. This is so the angle of attack is greater at the wing root and less at the wing tips. Thus when the angle of attack is too great, the wing stalls first at the root, dropping the nose. If the wing _tip_ were to stall first causing a wing to drop, you can enter a spin. On a sailboat, the reduced angle of attack at the top of the sail to used to "spill the wind" to depower the upper portion of the sail.