Defender Industries - Defender Marine
I will call Stephan on Monday to see if the rumor about WM buying Defender has any truth. I highly doubt Stephan and his family would do that but....I try not say never these days.
Hi everyone. I hope your summer sailing season has started off well.
MaineSail, I will save you the phone call, though I am happy to speak to you anytime you call or visit.
No, "heaven has not been taken over by Satan". West Marine has not bought Defender and Defender is not looking to be acquired by any party.
I hear this rumor (and other rumors) at least twice a month and think about a source, but really, it doesn't matter. The Lance family has owned Defender since 1938. The founder, Sheldon Lance, died last year. He was 93 years old and had worked until he was 91. The last thing he said to me was "beat those bastards at West Marine" and "obfuscate MAP pricing whenever you can". Of course, I am kidding, that is not true. But I like telling the story anyhow.
Sheldon created quite a legacy. The torch was passed in 1987 to his children and Defender has thrived in its second generation of ownership. I credit this to many things, but mostly to having a dedicated staff who simply get it and to the the continued investment of resources to support a solid structure.
Anyhow, to set the record straight. Defender has not been sold and is not being sold. Nor is Defender buying West Marine, Sailnet, PYacht-Fawcetts, Hamilton........or any of the other rumors that I hear all the time. I have no idea where this stuff comes from.
I am 49 years old and I have been at the helm of this ship since 1987. I have worked here since I was a boy (first bagging grommets into bags of a dozen, probably before I knew how to tie my shoes). I am not ready to retire and despite daily complications presented by Vendors and lots of challenging Customers, I love what I do. I am not going anywhere and Defender is not going anywhere. The "dark side" (as Sam Boyle, ex-Founder of SailNet used to refer to it) has not taken over Defender and "Satan" is still busy creating an over-priced boating lifestyle for boaters elsewhere.
Andrew on Artemis. Spring Sale. Every year, same time. Last weekend of March, unless Easter falls on that weekend. Sorry you did not get a reply. No idea why that happened.
As to the referenced issues with slow-to respond e-mails. Well, we literally get tens of thousands of e-mails daily. The first task is figuring out which ones are valid and which ones are spam, crap, solicitaions, etc. Even with a heavily staffed call center processing these e-mails, it takes a lot of time.
Don't get me wrong, I love e-mail and use it all the time. But, if I personally want to talk about a problem with a Vendor or Customer or if I am having an issue wtih something I ordered from a Company myself, I pick up the phone. I am bothered when I get "Bob" from Pakistan, but I still give him the chance to help me.
I love it when I get a human, who can help. Priority one, in Defender's Call Center, is the phone calls. So, if your e-mail has not been responded to, pick up the phone 800-628-8225. The staff does its best to respond to all the issues and questions presented to them, by phone and by e-mail.
Wishing you all the very best.
Stephan Lance
President, Defender Industries, Inc.