Impeller taken a set?
I had a similar problem on my C-30. The impeller looked fine upon visual inspection, but when I removed it, it was clear that the blades had taken a "set". As you know, the pump chamber is eccentric in shape, causing the impeller blades to bend and unbend as the shaft rotates. In mine, the rubber hardened over the winter and the bent blades stayed bent, reducing the effectiveness of the pump. You could check this without removing the impeller by "bumping" starter to rotate the engine while the pump is open, watching to see if each blade flexes properly. You also might want to try back-flushing the raw water path with a hose. It wouldn't take much constriction to go from 165 to 180. If you need to replace the impeller, don't pull the pump shaft from the pump. You may damage the rear pump seal. Either remove and replace the impeller with the pump and shaft in place or remove the pump from the engine.