Turns out that some hulls absorb moisture via osmosis which can cause osmotic blistering. Barrier coating prevents moisture from getting to the laminate layers of a hull and prevents such blistering. There's a wealth of information online concerning the topic, some very contradictory.
To Don's point, the first question is why has this been suggested to you? Perhaps you could post a pic of your existing bottom? Some blistering is purely cosmetic and does not affect the laminate layers. Larger blisters can be a real issue.
Depends on what's included for the price. If that means appropriately prep'ing the bottom by scraping, sanding, etc. the existing bottom paint down to the gel coat plus the paint. Yeah, that's a great price. Having gone through the process, I'd had gladly paid $2100.