More wind = cars toward stern, less wind = cars toward bow. BUT If you're reefing by partially rolling up the jib then you need to move them forward to compensate for the shorter sail. It's easier to see/understand what's going on with your sail if you have infinitely adjustable cars that can be adjusted under load instead of the pull-the-pin type that you can't really play with.
I have genoa cars that can be adjusted under load. If the wind is < 8ish then my cars are pretty much forward, which pulls down more on the leech than the foot and lets the sail draw evenly along its entire length. The trick is to get the telltales streaming at the top, middle, and bottom of the sail.
As the wind comes up and I start to get overpowered I move the cars aft. That pulls more on the foot, less on the leech, and the top twists off more downwind depowering the sail. Since my genoa track is sized for a 155% genoa I don't usually bring the car all the way back unless the wind is really howling as the top will start flogging. Our Capri 22 Tall Rig needs the smaller jib or to be reefed at around 10 knots of wind. We went out on Tuesday with the genoa and full main in 13 Knots with gusts; when the breeze didn't die off as usual, but continued to build, we were quickly overpowered so I twisted off the top of the genoa by drawing the cars all the way back. It flogged a bit but my lee upper shroud also stopped flopping around, which is something I really don't like to see.