Hey guys
I have really appreciated this site in the short amount of time that I've had my boat, and would like to support the site through purchases on the shop.
One of the things that I learned way back in school is that close to 95% of customers never give honest feedback if it is not positive, but end up telling friends, so the owners never have a chance to make changes. So I'd like to be honest about the shop for a bit.
I've already invested a fair amount of money in upgrading my boat, but I've not yet made a purchase on the shop. I'm new to this boat, and so I am looking for a little guidance on things when I am shopping, and don't always know the right selection when faced with several choices. With my boat in storage, I don't always have the measurements handy. Sometimes I don't really know what I'm looking for, and just want to browse for specific things that I could upgrade on my boat.
Here are a few specific examples:
I know that I would like to replace some stops in my mast with something easier. When I go to the search, I was able to find these Sail Track Stops. However, the only way that I know which one fits my boat is to go to Catalina Direct and navigate by my boat (the Cat 22) until I get to this page. So now I'm using their dimensions to find what would fit my boat, and I'm torn between supporting the shop here because of the forum, or supporting Catalina Direct because they make it so easy to find things.
One thing that I really like about their navigation is that I can browse by categories and stay with my selected boat. When I browse the shop here, if I select "Shop by Model" and browse under my Catalina 22, I'm sent to this page, which shows me a randomly selected list of various items. I don't have anyway to "drill down" into a category for a particular part. If, from that page, I click on "Ports and Parts", then just pick the first item on that page (as an example), I see Beckson Ports and Parts. There's really nothing on this page that connects me to my original filter of the Catalina 22, so I'm kind of left without any guidance at all.
I understand that many people have been here for years and know the details of their boats, but it just strikes me as pretty daunting to a newcomer, and I suspect your conversion rates for new owners is pretty low.
Things that could greatly improve things:
I have really appreciated this site in the short amount of time that I've had my boat, and would like to support the site through purchases on the shop.
One of the things that I learned way back in school is that close to 95% of customers never give honest feedback if it is not positive, but end up telling friends, so the owners never have a chance to make changes. So I'd like to be honest about the shop for a bit.
I've already invested a fair amount of money in upgrading my boat, but I've not yet made a purchase on the shop. I'm new to this boat, and so I am looking for a little guidance on things when I am shopping, and don't always know the right selection when faced with several choices. With my boat in storage, I don't always have the measurements handy. Sometimes I don't really know what I'm looking for, and just want to browse for specific things that I could upgrade on my boat.
Here are a few specific examples:
I know that I would like to replace some stops in my mast with something easier. When I go to the search, I was able to find these Sail Track Stops. However, the only way that I know which one fits my boat is to go to Catalina Direct and navigate by my boat (the Cat 22) until I get to this page. So now I'm using their dimensions to find what would fit my boat, and I'm torn between supporting the shop here because of the forum, or supporting Catalina Direct because they make it so easy to find things.
One thing that I really like about their navigation is that I can browse by categories and stay with my selected boat. When I browse the shop here, if I select "Shop by Model" and browse under my Catalina 22, I'm sent to this page, which shows me a randomly selected list of various items. I don't have anyway to "drill down" into a category for a particular part. If, from that page, I click on "Ports and Parts", then just pick the first item on that page (as an example), I see Beckson Ports and Parts. There's really nothing on this page that connects me to my original filter of the Catalina 22, so I'm kind of left without any guidance at all.
I understand that many people have been here for years and know the details of their boats, but it just strikes me as pretty daunting to a newcomer, and I suspect your conversion rates for new owners is pretty low.
Things that could greatly improve things:
- Allow the boat model selected to persist, filtering products by the model selected. I see it in some places, but not many
- Provide top-level categories so that I can navigate parts of the boat like I see here on the Cat 22 specific page