Discount on boat show boat

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warren feldstein

Has anyone ever purchased a new boat that was going to be in a boat show. Assume that you are ordering a new boat. The dealer states "that your boat will arrive in time for the boat show and would like to use your boat for the show" My question is: How much of a discount would be fair if the boat were say a Hunter 410 or something of similar cost? In the alternative, assume that the dealer already has the boat in inventory, with a bunch of options that you do not want. Assume you are trying to make a deal in advance of the boat show. The dealer always intended that this boat be in the show. Has anyone had any experience with negotiating the price on the options you don't want. I am trying to help a close friend with these sorts of issues. Any help or comments are greatly appreciated. Warren Millennium Magic
 
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Bob Howie

Boat Show Negotiations

My PR firm has represented a number of boat dealers at boat shows, mainly in media representation, i.e., getting media attention for the products, blah-blah-blah and it's amusing that this comes up quite frequently. I think it got its start in other venues like the PGA, for instance, where luxury cars are typically "donated" for use and then later sold at "discounts" with the idea they carry with them some panache for the pros having used them. It's basically smoke and mirrors and state laws usually define such vehicles as "demos" or "program cars" which, legally, can't be sold as "new." Not same with boats. There might be some consideration from dealers looking to reduce inventory before tax time or in moving product at or near their cost in order to preserve what's known as "availabilities" or the nubmer of units allocated each year to a particular dealer based on that dealer's annual sales. But, just because a boat was displayed at a boat show and had a zillion people march through it, does not necessarily create an advantage for the buyer over the seller. Neither does having options on a a show boat -- admittedly they get pretty well dressed up sometimes -- that the prospective owner "doesn't" want, ergo the value of the boat drops. A lot of times these days, boats are displayed as "sail away factory" because of the vast array of options and electronics available these days coupled with the various opinions held by prospective owners as to what options and electronics they prefer, so there's no such thing as a "stock equipped" boat anymore. If the boat one is considering has options the prospective owner doesn't want, most dealers these days, considering the costs and margins, will just offer you a plain jane boat and then install whatever you want. Now, this is all generally speaking. Nothing speaks louder than cash at a boat show, so it's kinda up to the individual and his own personal negotiating skills. I'm just trying to give some generalities as to what one might expect. There are no steals of a deal anymore with boat show boats unless the dealers just don't want to take the things home. Good luck.
 
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Dan

Boat Show

Warren, Our ordered boat (a 356) will be in the Pacific Sail Expo show this next month. Delivery is anticipated any day. We were asked by the dealer if we would allow them to put the boat in the show. We agreed to do so without hesitation or negotiation. Our reasoning is that the dealer has treated us well on a previous purchase and associated service and is doing so on this one. We also understand that it would not be in their best interest to not have a 356 in the show, and we think that we have a vested interest in their success also (future service). Also, it is just kinda cool to have our boat in the show, and we know that the dealer will take care of any problem or damage that occurs from the traffic. If it is an in stock boat, and it has equipment on it you would not otherwise purchase, you might have some leverage based on the time it has been in inventory, or if it did not sell during the show and you made the deal at the end or after the show. I would not think that many dealers are going to do a large discount at the front end of a show. Just our opinion. Dan Jonas (S/V Feije)
 
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