There are scam outboard "retailers" out there.
Personally, I'd buy from a local dealer if there was one here. I'd rather buy from the place who will fix it, and do any warranty work.
Because there is no local dealer for me.... I ended up dealing with a Canadian brick-n-mortar dealer (Pisces Marine in Oakville, Ontario) in another province/state, that also has an online store under onlineoutboards.ca (not to be confused with the US website that is run by CUmberland Watersports in Dickson, TN, USA)
The fact that they are an actual, long term, marine dealer, with the knowledge and service that goes along with that, made me happy to buy from them, in light of the fact I have no local dealers.
When I was searching online I found one site that was using showroom photos that were actually taken at the Canadian Tohatsu dealer that I eventually purchased from.
So let's do the math on sale-outboards.com :
https://www.whois.com/whois/sale-outboards.com
Domain is registered to:
Name: PT Askrindo
Organization: Deni Sports
Jl. Ahmad Yani 112
Medan, Sumatera Utara
Indonesia, 20242
Ph: +62.85262188444
Email:
muhailham@gmail.com
The sale-outboards.com site has a photo that actually comes from a marine dealer in Florida (marinepartsoutlet.com) :
https://www.google.com/search?q=toh...wYMKHeC0A4EQ2A4IJCgB&biw=1406&bih=767#imgrc=_
If you search for the "Deni Sports" organization you get a bunch of sites registered by "them"
https://duckduckgo.com/?q=PT+Askrindo+Deni+Sports+Jl.+Ahmad+Yani+112+Medan,+Su+20242+IN&t=ffcm&ia=web
The so called "Deni Sports" is also evidently running another site trying to sell coffee machines using someone else's images.
http://www.coffeegeek.com/forums/espresso/machines/710852
Bottom line... anyone who buys a high value item from some unknown "supplier" (or in this case a scam), will lose more money than they try to save.
Dealer pricing in each market is controlled by the manufacturer. While there are regional differences, don't fool yourself into thinking that there is some company out there that magically sells for a lot less than everyone else.