I don't know if I'd use a heat gun. If it's a CDI Flex Furler, it's made of PVC which will burn if you get to boisterous with the heat gun But, a hair dryer on high would most likely do the trick. (Maybe heat gun on low?) Another way would be to put it in boiling water. Either way, when it gets pliable, and it will, clamp it lightly to a board and let it cool slowly. Be sure to shim the bolt rope slot so it won't collapse on you.